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Founded in 1913 by Mario Prada, the Italian luxury fashion house PradaFratelli Prada
Although Mario Prada was initially skeptical about involving women in the business, his granddaughter, Miuccia Prada, revolutionized the brand when she took over in 1978. Under her leadership, Prada expanded beyond leather goods into ready-to-wear clothing, shoes, and fragrances, redefining modern luxury. The iconic Prada nylon bag, introduced in the 1980s, became a turning point for the brand. Made from industrial material, the bag challenged traditional notions of luxury while gaining massive popularity. "I hate nostalgia. That’s why the new collection is always very important for me." — Miuccia Prada Prada distinguishes itself through intellectual yet wearable fashion. Collaborations with architects like Rem Koolhaas for Prada EpicenterRe-Nylon
Celebrities, films, and influencers have cemented Prada’s cultural status. From The Devil Wears Prada
For those interested in Prada’s products, an extensive collection of Prada items
Today, Prada remains a trailblazer—a brand where tradition and rebellion intersect. With innovation at its core, Prada continues to shape the future of fashion while staying true to its Italian heritage.From Leather Goods to High Fashion
A Symbol of Avant-Garde Design
The Power of Prada’s Influence
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